Instagram Live broadcasts can last up to four hours. Instagram Live broadcasts can only be recorded from the camera app, so you don’t have to worry about the dimensions. Length: Up to 60 seconds (longer videos will be divided into multiple clips).Cover photo size: 420 by 654 pixels (or 1:1.55 ratio).Length: 3 seconds to 90 seconds when created and published through Instagram up to 15 minutes when published through a third-party scheduler like Hootsuite.Instagram Feed video specs (for carousels) For a more detailed breakdown, check out our full post on Instagram video size and format specifications. Here’s a quick overview of the most important Instagram video length and size specs to get you started. Free 30-Day Trial Specs: Instagram video lengths and sizes Resource: How to use Instagram Live to grow and engage your followers.Ĭreate. Nonprofits can use Instagram Live for live fundraisers in partnership with PayPal Giving Fund. This is a form of follower funding for creators. Or, they can purchase badges to show support for your content. Your Live audience can engage with you by adding comments or emoji reactions. You can use Instagram Live analytics to better understand your broadcast’s reach and engagement. When you go Live, you’ll be able to see how many people are watching your stream at the top of the screen. Even though it was not created with Reels, the replay will live in your Reels tab. Once finished, Instagram Live videos are automatically saved to the broadcasting account’s Live archive for 30 days. When an account goes Live, they appear at the front of its followers’ Stories bar with a Live icon. Live streams can last up to four hours and can include up to three guests (co-hosts) through a virtual Live Room. Start a Live broadcast by swiping right or tapping the plus icon and toggling to Live. Brands and creators alike have used Instagram Live to host workshops, interviews, and more. Instagram Live lets users video stream directly to their audience’s feeds. Resource: Learn how to use Instagram Stories to build your audience. For brands, links offer a significant way to drive organic leads and conversions. Instagram Stories are one of the rare places on Instagram where accounts can post direct links. If you tag someone in your Story, they can share it to their Story, too. Stickers offer lots of opportunities to interact with your audience through polls, questions, and quizzes. Stories can include interactive elements such as filters, emojis, tags, and stickers. If you want them to stick around longer, you can create Instagram Stories highlights that live on forever on your Instagram profile. Stories automatically disappear after 24 hours. You can choose to record natively within the app or to upload a video from your photo library. You can create a Story by swiping right from the home screen, or by tapping the plus icon and selecting Stories. Here’s how to make Instagram videos of this type. Rather than appearing within the Instagram feed, Stories appear in a dedicated section at the top of the screen when you open the app. If you post a longer video, it will be broken up into multiple clips. Though they originally maxed out at 15 seconds, each clip in your Instagram Story can now be up to 60 seconds long. Instagram Stories are short videos that disappear after 24 hours. Resource: Everything you need to know about Instagram Reels Stories They can also remix your Reels to create new content. People can engage with Reels by liking, commenting, or sharing them in Instagram Stories videos and direct messages. They can include captions, hashtags, and product tags. Reels record in vertical portrait mode (9:16) and are displayed in users’ feeds, on the Explore page, and in a dedicated Reels tab. Instagram’s native Reels recording tools include filters, templates, green screen mode, timer and speed controls, and access to an audio library. (However, if you upload Instagram Reels videos through a third-party scheduling tool like Hootsuite, your Reel can be anywhere from 3 seconds to 15 minutes long.) That’s the current time limit if you create the Reel natively within Instagram. But as the platform phased out traditional feed videos and IGTV, the maximum length of Reels extended first to 60 and then to 90 seconds. Reels were first introduced as Instagram’s answer to TikTok, and they were originally capped at 15 seconds.

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